Fondazione Pastificio Cerere will inaugurate its 2012 program with the second edition of Postcard from…, a project conceived and curated by the Fondazione’s Art Director, Marcello Smarrelli, and aimed at diffusing contemporary art in urban contexts. Produced in collaboration with A.P.A. – Agenzia Pubblicità Affissioni, Postcard from… involves four artists yearly who each create a poster measuring 400×300 cm, dimensions of which reflect those used in billboard advertising.
This year’s first poster, Postcard from… Damien Hirst – Nucleohistone,was realized by internationally renowned British artist Damien Hirst, and will be displayed at Fondazione Pastificio Cerere until 10 March, 2012. The poster will be installed in the Fondazione’s courtyard and will also be circulated in ten facilities in Rome managed by A.P.A. with the standard 14-day advertising turnover. Over the course of the exhibition, Hirst’s poster will also be on show at the main entrance of Rome’s MACRO – Museo d’Arte Contemporanea Roma museum.
Postcard from… Damien Hirst is realized in conjunction with Gagosian Gallery’s exhibition The Complete Spot Paintings 1986–2011 by Damien Hirst. The exhibition will take place at once across all of Gagosian Gallery’s eleven locations in New York, London, Paris, Los Angeles, Rome, Athens, Geneva, and Hong Kong, opening worldwide on 12 January, 2012. The exhibition at Gagosian Gallery in Rome will be on show until 10 March, 2012.
